A few specific fixes for speed-frame.co.uk

An all-visual trade with almost no work shown on the homepage.

What I sawFraming sells on what the finished piece looks like, yet the homepage of speed-frame.co.uk carries essentially two photographs, the logo and one workshop shot. The real gallery, the fire-brigade box frame, the regimental beret, the gilt memorabilia frames, sits a click away on a separate Our Work page that a first-time visitor may never reach. The strongest argument you have is the work itself, and it is the thing the front page does not lead with.

What the rebuild doesThe rebuild opens on the bench, then gives the framed work a dedicated three-panel gallery near the top, with proper captions naming what each piece is and how it was framed. A visitor sees the object framing and the gilt frames before they have to decide whether to click anything.

Forty years on the High Street, and the site never says so.

What I sawSpeedframe has framed on Lincoln High Street since 1985, calls itself Lincoln’s only specialist framer, and does everything in-house, the cutting, mounting, printing and restoration. None of that founding story, no year, no owner, no team, appears on the site, and there is no copyright year in the footer either, so a careful visitor cannot tell whether the business is forty years old or the site was last touched years ago.

What the rebuild doesThe rebuild leads with "Lincoln’s bespoke picture framers, since 1985", carries a short heritage block with a 1985-to-today timeline, and dates the footer to the current year. The four decades on the High Street stop being invisible and become the reason to choose you over a chain.

The detail customers want is buried, and Google cannot read the basics.

What I sawThe depth is genuinely there: 300 frame styles, 104 mountboard colours cut on a Valiani CNC to 0.02mm, six named glass options, giclee on an Epson Stylus Pro. But it is spread across separate pages in prose, and there is no LocalBusiness or FAQ structured data, so a search engine cannot reliably read the address, the Wednesday closure, or the questions customers actually ask before they call.

What the rebuild doesThe rebuild pulls the framing, mounts, glass and restoration into one clear set of sections, adds an FAQ written from real customer questions, and ships LocalBusiness and FAQPage structured data with the address, the hours and the questions. The same expertise, made legible to both a customer and to Google.